Global Journal of Enterprise Information System


Global Journal of Enterprise Information System [GJEIS] endow with comprehensive coverage and understanding of the social, cultural, organizational, and cognitive impacts of information technologies and advances on an enterprise around the world. This publication expands fundamentally the body of knowledge regarding the impact of technologies and utilization in contemporary enterprise, assisting researchers and practitioners to work out more effectual systems for managing the human side of enterprise.
Global Journal of Enterprise Information System [GJEIS] endow with comprehensive coverage and understanding of the social, cultural, organizational, and cognitive impacts of information technologies and advances on an enterprise around the world. This publication expands fundamentally the body of knowledge regarding the impact of technologies and utilization in contemporary enterprise, assisting researchers and practitioners to work out more effectual systems for managing the human side of enterprise.

Volume 7, Issue 3, July-September 2015

Open Access Open Access  Restricted Access Subscription Access
    

Table of Contents

Editor's Desk

EIS Turning E-Commerce Store into a M-Commerce App
Subodh Kesharwani 1-1
Total views: 50

Empirical Article

Factor Exploration and Hierarchical Analysis of Spectrum Pricing: Exploratory Framework
Ravi Gandhi, Rojalin Pradhan, Mahim Sagar, Murali Krishna Medudula 3-19
Total views: 69
A Study of Options Volatility Smile: Empirical Evidence from India
Namita Rajput, Bharti 20-27
Total views: 90
Study on the Impact of Marketing Mix on Export Performance - vis-a-vis the Leather Footwear Exporting SMEs of India
Bianka Ray Chaudhury, Asif Ali Syed, Raj Agarwal 28-37
Total views: 120
Impact of Advertisement Expenses on Net Sales for the Selected Manufacturing Companies
Neeraj Kumar Singh, Dalip Raina 38-48
Total views: 80
Impact of Emotional Intelligence on Performance of Employees in Service Industry
Tanu Goel, Tanvir Hussein 49-53
Total views: 90

Theme Based Papers

Understanding the Relationship between CSR and Business Performance
Snigdharani Mishra, Rachna Nigam 54-57
Total views: 77
Utilisation of Segment for Displaying of DNA, RNA and Protein Related Images
Chintankumar Dayalal Gohel 58-61
Total views: 59

View Point

Supply Chain Optimization of Zinc Industry: Opportunities, Strategies and Challenges
Rahul Sharma, Anurag Saxena, Kamal Vagrecha 62-70
Total views: 60

Student Research Initiatives

Service Quality of McDonald’s
Hilly, Nimiya Raju, Shikha Singh, Monica Tariyal 71-79
Total views: 95

Doctoral Snapshot

Customers’ Perception and Evaluation of Branded Apparel
Akansha Khanna 80-85
Total views: 71

Book Review

Brand Management
Akansha Khanna 86-86
Total views: 46
Marketing
Ritu Talwar 87-88
Total views: 37

Biographical Note of the Luminary in an Area of IS

Award

Conference and Workshop